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	<title>Adam Lee Design Blog - Inland Empire Graphic Design and Web Design - Corona, CA</title>
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	<link>http://adamleedesign.com/blog</link>
	<description>Inland Empire based Graphic Design and Web Design</description>
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		<title>Graphic Design Workspaces</title>
		<link>http://adamleedesign.com/blog/2010/03/04/graphic-design-workspaces/</link>
		<comments>http://adamleedesign.com/blog/2010/03/04/graphic-design-workspaces/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 01:08:52 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=139</guid>
		<description><![CDATA[
I came across a great website on Twitter today. Where We Design showcases design spaces from studios and agencies around the world.
I&#8217;ve been having a lot of fun browsing the photos of where other graphic designers work. Stuff like this really gets me motivated to make my own space more creative (still need to get [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Where We Design" href="http://wherewedesign.com/" target="_blank"><img class="alignnone size-full wp-image-144" title="design_workspace" src="http://adamleedesign.com/blog/wp-content/uploads/2010/03/design_workspace2.jpg" alt="" width="499" height="202" /></a></p>
<p>I came across a great website on Twitter today. <a title="Where We Design" href="http://wherewedesign.com/" target="_blank">Where We Design</a> <strong>showcases design spaces</strong> from studios and agencies around the world.</p>
<p>I&#8217;ve been having a lot of fun browsing the photos of where other <strong>graphic designers</strong> work. Stuff like this really gets me motivated to make my own space more creative (still need to get around to hanging a couple things on the wall).</p>
<p>One of my favorites is <a title="Creative State workspace images" href="http://wherewedesign.com/2010/02/creative-state/" target="_blank">this one in Tulsa, OK</a>. I love the way the conference room is placed in the middle of everything and even raised up off of the floor a little.</p>
<p>In my design work, I&#8217;ve found that the state of my work area affects both my productivity and my creativity. For creativity I keep a lot of inspirational products, mailers, magazines, etc. around that I can browse when I need inspiration. I&#8217;ve also found that keeping my desk free from too much clutter helps me stay calm and productive. The messier my desk is the more stressed out I become.</p>
<p>What&#8217;s important to you in your workspace?</p>
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		<title>Why your business should be on Twitter</title>
		<link>http://adamleedesign.com/blog/2010/03/01/why-your-business-should-be-on-twitter/</link>
		<comments>http://adamleedesign.com/blog/2010/03/01/why-your-business-should-be-on-twitter/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 21:43:26 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=86</guid>
		<description><![CDATA[
I recently experienced a great example of customer service on Twitter. It started when I complained about my web-hosting company (Earthlink) and mentioned that I was switching to Bluehost.
@basketsbybonnie responded to this post saying that she had been having problems with Earthlink as well and that she was considering moving her hosting to Network Solutions. [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Adam Lee Design on Twitter" href="http://twitter.com/adamleedesign" target="_blank"><img class="alignnone size-full wp-image-99" title="twitter" src="http://adamleedesign.com/blog/wp-content/uploads/2010/02/twitter.gif" alt="" width="499" height="202" /></a></p>
<p>I recently experienced a great example of <strong>customer service on Twitter</strong>. It started when I complained about my web-hosting company (Earthlink) and mentioned that I was switching to <a title="Bluehost website" href="http://www.bluehost.com/" target="_blank">Bluehost</a>.</p>
<p><a title="@basketsbybonnie Twitter Page" href="http://twitter.com/basketsbybonnie" target="_blank">@basketsbybonnie</a> responded to this post saying that she had been having problems with Earthlink as well and that she was considering moving her hosting to <a title="Network Solutions Website" href="http://www.networksolutions.com/" target="_blank">Network Solutions</a>. Within a couple of hours both Bluehost and Network Solutions had responded to our discussion. <a title="Twitter Account for Bluehost" href="http://twitter.com/BluehostCoupon" target="_blank">Bluehost</a> dropped in to say hi and <a title="Twitter Account for Network Solutions" href="http://twitter.com/netsolcares" target="_blank">Network Solutions</a> also offered help if it was needed.</p>
<div>
<p>So why does this matter? To me it&#8217;s an indication of customer service. Yes, this was a marketing effort from both companies but it was on my terms and it was pleasant and unobtrusive. It also worked! Although it may not have changed my purchasing decision on the day of the exchange, it did give me a very positive impression of both companies. As a result of our short dialogue, I&#8217;m already happier with Bluehost and will be keeping Network Solutions in mind for future websites.</p>
<p>Where was Earthlink in all of this? I have no idea but they certainly weren’t involved in the hosting discussion and in my short search I was unable to find an Earthlink Twitter account. If Earthlink had been paying attention it would have been a great opportunity to try to resolve my issues with their services. Instead they missed out on that opportunity.</p>
<p>A lot of people are still skeptical about the value of Twitter but if your business isn&#8217;t participating it could be missing out on a vital opportunity for customer service (not to mention damage control).</p>
<p>Check out <a title="Adam Lee Design on Twitter" href="http://twitter.com/adamleedesign" target="_blank">Adam Lee Design on Twitter</a>.</p>
</div>
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		<title>Annual Report Design</title>
		<link>http://adamleedesign.com/blog/2010/02/05/annual-report-design/</link>
		<comments>http://adamleedesign.com/blog/2010/02/05/annual-report-design/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 23:36:54 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=76</guid>
		<description><![CDATA[
We recently finished the design for an annual report for Loma Linda University Medical Center. We&#8217;ve done their annual report for the last several years and it&#8217;s always a really fun project. I love the opportunity to work on a project like this from start to finish, being involved in everything from the concepts to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adamleedesign.com/portfolio/llumc_ar.html"><img class="alignnone" title="LLUMC Annual Report Design" src="http://www.adamleedesign.com/blog/images/pics/llumcar08.jpg" alt="" width="499" height="202" /></a></p>
<p>We recently finished the <a title="Annual Report Design" href="http://www.adamleedesign.com/portfolio/llumc_ar.html" target="_blank">design for an annual report</a> for Loma Linda University Medical Center. We&#8217;ve done their <strong>annual report</strong> for the last several years and it&#8217;s always a really fun project. I love the opportunity to work on a project like this from start to finish, being involved in everything from the concepts to <a title="Photo Shoot" href="http://www.facebook.com/photo.php?pid=2502547&amp;id=53397643811" target="_blank">photo shoots</a> to press checks.</p>
<p>The theme for this report was <em>HOPE</em>, namely the hope that the medical center can bring it&#8217;s patients. We found various ways to translate this theme into the design. One of the primary ways we did this was to incorporate the sun into many of the photos. The sun combined with the vibrant color palette gives an uplifting feel to the entire piece.</p>
<p>Overall it was a fantastic project and I feel lucky to work with such great clients. I hope you&#8217;ll take a minute to <a title="Graphic Design Portfolio" href="http://www.adamleedesign.com/portfoliomain.html" target="_blank">view our portfolio</a> and <a title="Annual Report Design" href="http://www.adamleedesign.com/portfolio/llumc_ar.html" target="_blank">images of the annual report design</a>.</p>
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		<title>Awesome design and other visual stimuli</title>
		<link>http://adamleedesign.com/blog/2010/01/15/awesome-design-and-other-visual-stimuli/</link>
		<comments>http://adamleedesign.com/blog/2010/01/15/awesome-design-and-other-visual-stimuli/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 00:47:22 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=65</guid>
		<description><![CDATA[Lately I&#8217;ve been wanting to make a point of posting a little more regularly on this blog. For quite a while now I&#8217;ve been posting once a month or so and that&#8217;s not exactly how a blog should be run. One of my problems is that I&#8217;m often unsure of what would interest visitors to [...]]]></description>
			<content:encoded><![CDATA[<p>Lately I&#8217;ve been wanting to make a point of posting a little more regularly on this blog. For quite a while now I&#8217;ve been posting once a month or so and that&#8217;s not exactly how a blog should be run. One of my problems is that I&#8217;m often unsure of what would interest visitors to this site but I think I may have a solution to that problem.</p>
<p>I&#8217;m on Twitter most every day for a significant portion of the day. My primary reason for being on Twitter is to keep an ear to the design community both so that I can stay up-to-date with design trends and so that I can find inspiration. Much of the inspiration I find on Twitter would probably be interesting to readers of this site so I&#8217;ve decided to pass some of it along.</p>
<p>This first post has nothing to do with graphic design but is still pretty awesome. Check out this video of an underwater explosion and just imagine being on that boat. Enjoy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="499" height="310" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ggH-ObiUWEE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="499" height="310" src="http://www.youtube.com/v/ggH-ObiUWEE&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Why I Returned My Magic Mouse</title>
		<link>http://adamleedesign.com/blog/2009/12/14/why-i-returned-my-magic-mouse/</link>
		<comments>http://adamleedesign.com/blog/2009/12/14/why-i-returned-my-magic-mouse/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 05:48:04 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=50</guid>
		<description><![CDATA[
When I first heard the rumors that Apple was going to release a Multi-Touch mouse I was excited (probably more excited than I should have been). I&#8217;ve been using the Mighty Mouse for years but I&#8217;ve never loved it. It&#8217;s not horrible but my clumsy fingers have a tough time finding the right click. I [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="The awesome (looking) Magic Mouse" src="http://www.adamleedesign.com/blog/images/pics/mm.jpg" alt="" width="499" height="202" /></p>
<p style="text-align: left;">When I first heard the rumors that <a title="Apple Computers" href="http://www.apple.com/" target="_blank">Apple</a> was going to release a Multi-Touch mouse I was excited (probably more excited than I should have been). I&#8217;ve been using the Mighty Mouse for years but I&#8217;ve never loved it. It&#8217;s not horrible but my clumsy fingers have a tough time finding the right click. I figured the new Apple mouse could be the solution to all of my problems</p>
<p>When the <a title="Magic Mouse" href="http://www.apple.com/magicmouse/" target="_blank">Magic Mouse</a> was actually posted to the Apple website I excitedly read through all of the features and stared at all of the slick photos. It seemed perfect. I called the Apple Store every day until they finally had them in stock and went it and bought it.</p>
<p>First impression was awe, as it typically is for Apple products. I loved the clear plastic box that it came in, I loved not being tied to a cord, I loved the smooth surface. It paired up well with my MacBook Pro and I quickly got to work with my new mouse. I noticed right away that the right click worked every time and I loved the ability to scroll using the entire top surface of the mouse.</p>
<p>I loved my new mouse for about a day. The flaws quickly became apparent. Although I mostly liked the new mouse, there were a couple of things that kept me from loving it and unfortunately they were deal breakers</p>
<p>The first problem is that it&#8217;s just too small to be used for extended periods of time. Initially I thought that I&#8217;d get used to it, that I just needed to learn to hold it properly. However, after a couple of days of design my hand and arm just started aching. This may not be a problem if you are only using your computer for an hour or two a day but for me, using it 8+ hours a day, it was a big problem (although I do know of at least one other designer that loves the mouse).</p>
<p>The second problem was that I&#8217;d accidentally swipe my finger across the top of the mouse while using InDesign or other design programs. It&#8217;s incredibly frustrating to be working on a document and suddenly jump to a new place. I&#8217;m aware that this problem is my own fault, and that if I were a little more coordinated I would be able to get used to using the mouse without accidental scrolling. But that&#8217;s not the case and it drove me crazy.</p>
<p>The Apple store gives you 14 days to return a product. I wanted to give the Magic Mouse a fair chance so I used my full 14 days but in the end I just couldn&#8217;t get used to it. As much as I wanted to love my shiny new Apple mouse I just couldn&#8217;t get used to it.</p>
<p>What do you think? Have you tried the Magic Mouse? Is it working for you?</p>
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		<title>Update Your Browser</title>
		<link>http://adamleedesign.com/blog/2009/10/02/update-your-browser/</link>
		<comments>http://adamleedesign.com/blog/2009/10/02/update-your-browser/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:43:16 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[IE6]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[Update]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/?p=46</guid>
		<description><![CDATA[Lately everyone has been talking about abolishing Internet Explorer 6 once and for all. Okay, maybe not everyone is talking about it, but it&#8217;s been a pretty popular subject among those of us that build and design websites. Although some of the issues with IE6 may not be relevant to the everyday Internet user, it [...]]]></description>
			<content:encoded><![CDATA[<p>Lately everyone has been talking about abolishing Internet Explorer 6 once and for all. Okay, maybe not everyone is talking about it, but it&#8217;s been a pretty popular subject among those of us that build and design websites. Although some of the issues with IE6 may not be relevant to the everyday Internet user, it got me thinking about something that is.</p>
<p>A lot of us get lazy or are hesitant to upgrade our computers, and that includes our webs browsers. The problem with that is that by not keeping updated you are taking a security risk. By using an older web browser you&#8217;re making it easier for thieves and hackers to pass along viruses and steal your information. Yes, there is antivirus software that can help but you also need to keep your programs up-to-date.</p>
<p>There are other benefits to upgrading as well. Newer browsers tend to run faster, never a bad thing. They can also help keep your computer running faster by using less memory. On the design side of things, updated browsers will help the sites we design look the way we intend them to look.</p>
<p>There are lots of browsers out there, but whichever one you use I would recommend upgrading to the latest version. I&#8217;ve found a site that not only tells you what you&#8217;ll gain by upgrading your particular browser, but it also links to the download page for each of those browsers. Take a look at <a title="Update Your Browser" href="http://updateyourbrowser.net/en/" target="_blank">updateyourbrowser.net</a> and make sure you&#8217;re up-to-date.</p>
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		<title>Graphic Design Basics</title>
		<link>http://adamleedesign.com/blog/2009/09/04/graphic-design-basics/</link>
		<comments>http://adamleedesign.com/blog/2009/09/04/graphic-design-basics/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:05:32 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/2009/09/04/graphic-design-basics/</guid>
		<description><![CDATA[
As much as I&#8217;d like to say that everyone should hire a graphic designer for any and all visual projects, there are times when it&#8217;s not necessary or simply not in the budget. For those times, I&#8217;ve compiled a list of basic design rules that can help anyone improve their design projects. As with most [...]]]></description>
			<content:encoded><![CDATA[<p><img title="White Space" src="http://www.adamleedesign.com/blog/images/pics/design_basics.gif" alt="White Space" /></p>
<p>As much as I&#8217;d like to say that everyone should hire a graphic designer for any and all visual projects, there are times when it&#8217;s not necessary or simply not in the budget. For those times, I&#8217;ve compiled a list of basic design rules that can help anyone improve their design projects. As with most rules there are appropriate times to break them, however, most projects will be improved if these rules are followed.</p>
<p><strong>Fonts</strong> — People love fonts. They love to cram as many different, unique fonts into their designs as possible. The problem is that this can overwhelm the reader.  So what fonts should you choose? Believe it or not, it&#8217;s typically not the crazy, unique fonts that many are tempted to use when designing. Simple, tasteful fonts will make your design easier to read and help keep clutter to a minimum. Novelty fonts have their place but it&#8217;s typically a safer bet to stick to the classics.<strong>It&#8217;s far better to pick one or two fonts for the entire design.<br />
*Bonus Tip</strong> — Choosing a serif font for large blocks of text will make your copy easier to read. The little &#8220;legs&#8221; on serif letters actually help guide the readers eye along and ease strain. (<a title="Serif Description" href="http://en.wikipedia.org/wiki/Serif" target="_blank">learn about serifs here</a>)</p>
<p><strong>Emphasis</strong> — Too often people want to emphasize everything. The problem is that <strong>if everything is emphasized then nothing is really emphasized</strong>. Picture a flyer that has all of the text in bold bright colors. What will stand out? Nothing and the reader will most likely be overwhelmed by all of the &#8220;screaming&#8221;. It&#8217;s far better to choose a headline and a few key points that stand out from the rest.<strong><br />
*Bonus Tip</strong> — Don&#8217;t use all caps. Words are much harder to read when written in all caps because all of the letters are the same height. Size, color and bold fonts are all ways to draw attention without hurting readability.</p>
<p><strong>White Space</strong> — White space is simply an area on the page that has nothing in it. This is a tough one for a lot of people. When we see an empty space we naturally want to fill it. The problem is that <strong>our eyes need to &#8220;breathe&#8221;</strong> or else we begin to feel overwhelmed. A good way to avoid overwhelming your reader is to make sure that there are places on the page with no information. That&#8217;s right, nothing. Leave large margins inside the edge of the page, leave space between the lines of copy and don&#8217;t run your text and photos right up against each other. We&#8217;re all overwhelmed with too much information. Give your readers a little break and you&#8217;ll increase comprehension and interest.<br />
<strong>*Bonus Tip</strong> — White space doesn&#8217;t have to be white. The term white space simply refers to areas that are devoid of information or strong design elements.</p>
<p><strong>Colors</strong> — No matter what else is on the page, your color choices will set the mood. Color is often the first impression that the reader will get, even if they aren&#8217;t actually thinking about the colors. Your color palette should emphasize the message and fit the mood of the piece. For example, if you&#8217;re creating an ad for a law firm you&#8217;ll want to use colors that inspire confidence, not the same bright pastel colors you might see in an ad aimed at kids.<br />
<strong>*Bonus Tip</strong> — There are lots of websites that can help you develop your own color palettes or use ones that others have created. My favorite is <a title="Kuler" href="http://kuler.adobe.com" target="_blank">kuler</a> from Adobe.</p>
<p>These tips may not make up for a design degree but hopefully they&#8217;ll help you out the next time you&#8217;re putting together a new project (or you could just <a title="Contact Adam Lee Design" href="http://www.adamleedesign.com/contact.html" target="_blank">call me</a>).</p>
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		<title>Creative Bus Ad Uses Eye Tracking Technology</title>
		<link>http://adamleedesign.com/blog/2009/08/10/creative-bus-ad-uses-eye-tracking-technology/</link>
		<comments>http://adamleedesign.com/blog/2009/08/10/creative-bus-ad-uses-eye-tracking-technology/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 23:28:36 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/2009/08/10/creative-bus-ad-uses-eye-tracking-technology/</guid>
		<description><![CDATA[
A poster at a bus stop in Hamburg, Germany actually changes when people look at it. The poster, which is a domestic abuse awareness ad from Amnesty International, uses eye tracking to determine when someone is looking at it. What first appears as a photo of a man striking a woman changes (after a short [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Eye Tracking Bus Ad" alt="Eye Tracking Bus Ad" src="http://www.adamleedesign.com/blog/images/pics/eyetracking.jpg" /></p>
<p>A <a target="_blank" title="Eye Tracking Ad" href="http://www.adamleedesign.com/blog/images/pics/eyetracking_lrg.jpg">poster at a bus stop</a> in Hamburg, Germany actually changes when people look at it. The poster, which is a domestic abuse awareness ad from <a target="_blank" title="Amnesty International" href="http://www.amnesty.org/">Amnesty International</a>, uses eye tracking to determine when someone is looking at it. What first appears as a photo of a man striking a woman changes (after a short delay) to a photo of a happy couple when it detects that someone is looking.</p>
<p>People have speculated that this ad was created primarily to win an award, which it did (Silver Award at the <a target="_blank" title="Cannes Lions Outdoor" href="http://work.canneslions.com/outdoor/">Cannes Lions 2009 Outdoor</a>) since it has only been installed at one location. With that said, it&#8217;s been getting a lot of publicity and it&#8217;s reach has clearly extended beyond the lone bus stop in Hamburg.</p>
<p>I love seeing technology used so effectively to convey this point. What do you think? Do you know of other examples that effectively use new technology?</p>
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		<title>Microsoft Has Found Apple&#039;s Achilles&#039; Heel</title>
		<link>http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel-2/</link>
		<comments>http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel-2/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:46:44 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel/</guid>
		<description><![CDATA[
It seems that Microsoft has found, and is exploiting Apple&#8217;s weakness. It&#8217;s long been argued that Apple computers are overpriced. I happen to disagree with that opinion, but that doesn&#8217;t matter. What matters is the perceived imbalance in value and the Laptop Hunter ads exploit that perfectly.
In case you haven&#8217;t seen the ads, they show [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Laptop Hunters Ad" target="_blank" href="http://www.microsoft.com/windows/watchtheads/video/mattandolivia/default.aspx#"><img title="Laptop Hunters" alt="Laptop Hunters" src="http://www.adamleedesign.com/blog/images/pics/laptop_hunters.jpg" /></a></p>
<p>It seems that Microsoft has found, and is exploiting Apple&#8217;s weakness. It&#8217;s long been argued that Apple computers are overpriced. I happen to disagree with that opinion, but that doesn&#8217;t matter. What matters is the perceived imbalance in value and the Laptop Hunter ads exploit that perfectly.</p>
<p>In case you haven&#8217;t seen the ads, they show someone looking for a new computer to fit a certain budget. The shopper glances at the Macs but deems them too expensive and settles on a PC. (<a target="_blank" title="Laptop Hunter Ads" href="http://www.microsoft.com/windows/watchtheads/video/mattandolivia/default.aspx">View Ads</a>) These ads seem to be quite effective. As a <a target="_blank" title="AdAge" href="http://adage.com/digital/article?article_id=136731">recent AdAge article</a> points out, Apple&#8217;s value perception has fallen while Microsoft&#8217;s has risen.</p>
<p>The funny thing about all of this is that Apple seems to be afraid that the ads are working. <a target="_blank" title="Wired" href="http://www.wired.com/gadgetlab/2009/07/apple-begged-microsoft-to-stop-running-laptop-hunter-ads/">Wired recently reported</a> that Microsoft COO Kevin Turner recently said that he got a call from Apple telling them to stop running the ads. For now, Microsoft just seems to be emboldened by the response from Apple and doesn&#8217;t plan to stop running the ads anytime soon. And whey should they? The ads seem to be working perfectly.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Microsoft Has Found Apple&#8217;s Achilles&#8217; Heel</title>
		<link>http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel/</link>
		<comments>http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:46:44 +0000</pubDate>
		<dc:creator>Adam Lee</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://adamleedesign.com/blog/2009/07/17/microsoft-has-found-apples-achilles-heel/</guid>
		<description><![CDATA[
It seems that Microsoft has found, and is exploiting Apple&#8217;s weakness. It&#8217;s long been argued that Apple computers are overpriced. I happen to disagree with that opinion, but that doesn&#8217;t matter. What matters is the perceived imbalance in value and the Laptop Hunter ads exploit that perfectly.
In case you haven&#8217;t seen the ads, they show [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Laptop Hunters Ad" target="_blank" href="http://www.microsoft.com/windows/watchtheads/video/mattandolivia/default.aspx#"><img title="Laptop Hunters" alt="Laptop Hunters" src="http://www.adamleedesign.com/blog/images/pics/laptop_hunters.jpg" /></a></p>
<p>It seems that Microsoft has found, and is exploiting Apple&#8217;s weakness. It&#8217;s long been argued that Apple computers are overpriced. I happen to disagree with that opinion, but that doesn&#8217;t matter. What matters is the perceived imbalance in value and the Laptop Hunter ads exploit that perfectly.</p>
<p>In case you haven&#8217;t seen the ads, they show someone looking for a new computer to fit a certain budget. The shopper glances at the Macs but deems them too expensive and settles on a PC. (<a target="_blank" title="Laptop Hunter Ads" href="http://www.microsoft.com/windows/watchtheads/video/mattandolivia/default.aspx">View Ads</a>) These ads seem to be quite effective. As a <a target="_blank" title="AdAge" href="http://adage.com/digital/article?article_id=136731">recent AdAge article</a> points out, Apple&#8217;s value perception has fallen while Microsoft&#8217;s has risen.</p>
<p>The funny thing about all of this is that Apple seems to be afraid that the ads are working. <a target="_blank" title="Wired" href="http://www.wired.com/gadgetlab/2009/07/apple-begged-microsoft-to-stop-running-laptop-hunter-ads/">Wired recently reported</a> that Microsoft COO Kevin Turner recently said that he got a call from Apple telling them to stop running the ads. For now, Microsoft just seems to be emboldened by the response from Apple and doesn&#8217;t plan to stop running the ads anytime soon. And whey should they? The ads seem to be working perfectly.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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