As much as I’d like to say that everyone should hire a graphic designer for any and all visual projects, there are times when it’s not necessary or simply not in the budget. For those times, I’ve compiled a list of basic design rules that can help anyone improve their design projects. As with most [...]

A poster at a bus stop in Hamburg, Germany actually changes when people look at it. The poster, which is a domestic abuse awareness ad from Amnesty International, uses eye tracking to determine when someone is looking at it. What first appears as a photo of a man striking a woman changes (after a short [...]

I wanted to talk briefly about a part of our process that isn’t mentioned elsewhere on our website. This is our preliminary process, the steps we go through before we even sit down to meet with a client.
After being contacted by a potential new client, and before we meet with them we develop and outline [...]

We just finished updating our portfolio with work for the University of Redlands School of Business. We’ve been working with them for over a year and it’s been a great process.
The University of Redlands is a well-respected institution here in the Inland Empire. With 8 locations across Southern California, the School of Business helps students, [...]

The topic of crowdsourcing graphic design is a much-discussed topic these days. It’s typically maligned by designers and applauded by those small business owners with very small marketing budgets.
When crowdsourcing first came to the design world, we designers argued that our work was being devalued by this process and that the people paying for the [...]