Archive for the 'Marketing' Category

Why your business should be on Twitter

Monday, March 1st, 2010

I recently experienced a great example of customer service on Twitter. It started when I complained about my web-hosting company (Earthlink) and mentioned that I was switching to Bluehost.
@basketsbybonnie responded to this post saying that she had been having problems with Earthlink as well and that she was considering moving her hosting to Network Solutions. [...]

Graphic Design Basics

Friday, September 4th, 2009

As much as I’d like to say that everyone should hire a graphic designer for any and all visual projects, there are times when it’s not necessary or simply not in the budget. For those times, I’ve compiled a list of basic design rules that can help anyone improve their design projects. As with most [...]

Creative Bus Ad Uses Eye Tracking Technology

Monday, August 10th, 2009

A poster at a bus stop in Hamburg, Germany actually changes when people look at it. The poster, which is a domestic abuse awareness ad from Amnesty International, uses eye tracking to determine when someone is looking at it. What first appears as a photo of a man striking a woman changes (after a short [...]

Our Process

Wednesday, July 15th, 2009

I wanted to talk briefly about a part of our process that isn’t mentioned elsewhere on our website. This is our preliminary process, the steps we go through before we even sit down to meet with a client.
After being contacted by a potential new client, and before we meet with them we develop and outline [...]

New Portfolio Work

Monday, May 11th, 2009

We just finished updating our portfolio with work for the University of Redlands School of Business. We’ve been working with them for over a year and it’s been a great process.
The University of Redlands is a well-respected institution here in the Inland Empire. With 8 locations across Southern California, the School of Business helps students, [...]