Here are 3 benefits of UGC for business that I picked up today at the User Generated Content Conference and Expo.
Peer to Peer (P2P) User support — Providing a place for peers to discuss your company and your products can save you valuable time and money. By creating a community of loyal followers, others can [...]

I just wanted to mention a conference that I’ll be attending in February called the User Generated Conference and Expo. The impact of user generated content on the web continues to grow and this conference will be a great opportunity to learn more about harnessing that power.
I look forward to learning more about how to [...]

Did you make a New Year’s resolution? How about this one, “Don’t wait for the next new year to analyze your marketing.”
To be successful we need to be open to changing course mid year or possibly even mid campaign. We often look back on the past year and make changes for the next where [...]

We’ve reached the point where pretty much everyone who has an email account is—whether they like it or not—familiar with email as a marketing tool. At the same time, a lot of companies either haven’t taken the time to assess if mass emails are right for them, or just don’t have the time to start [...]

These days, it’s hard to deny that a good deal of personal and professional decisions are being affected by our shaky economy. For many companies, the question of how much of a tight budget should be allocated to marketing seems to come up more and more frequently, and blogs and articles addressing this struggle seem [...]