Archive for the 'Copywriting' Category

2 Ways You Can Utilize User Generated Content

Monday, February 16th, 2009

Below are 2 simple ways that your business can utilize user generated content on your website.
Blog — Everyone has a blog these days and the last thing the world wide web needs is another blog that no one reads. However, if you’ve got something to say then a blog can be a great way to [...]

User Generated Content

Wednesday, January 28th, 2009

I just wanted to mention a conference that I’ll be attending in February called the User Generated Conference and Expo. The impact of user generated content on the web continues to grow and this conference will be a great opportunity to learn more about harnessing that power.
I look forward to learning more about how to [...]

4 Quick Tips for Good Typography

Friday, January 16th, 2009

Recently, on one of the forums I visit, someone posted a brochure for critique. The piece was a template from a popular software program that they had turned into a brochure for their company. A quick glance showed that although the template wasn�t too bad, the person that had designed it was clearly not aware [...]

Lexus and White Space

Monday, December 1st, 2008

I was flipping through my new issue of Fast Company today and came across a full 2-page ad for the Lexus Hybrid models. It’s a beautiful ad with lots of white space and awesome photography. (what else would you expect from Lexus) Unlike most other ads in the magazine, I actually stopped and paid attention [...]

Harmonizing Website Content and Design

Monday, October 27th, 2008

When an Adam Lee Design client approaches us wanting to create a new website for their company, there’s one very important component that’s often surprisingly neglected: the content. Far too often, the information companies want on their website (the content) is viewed just as something that fills in the exciting, newly designed space.
Here’s the problem [...]