We recently finished the design for an annual report for Loma Linda University Medical Center. We’ve done their annual report for the last several years and it’s always a really fun project. I love the opportunity to work on a project like this from start to finish, being involved in everything from the concepts to photo shoots to press checks.

The theme for this report was HOPE, namely the hope that the medical center can bring it’s patients. We found various ways to translate this theme into the design. One of the primary ways we did this was to incorporate the sun into many of the photos. The sun combined with the vibrant color palette gives an uplifting feel to the entire piece.

Overall it was a fantastic project and I feel lucky to work with such great clients. I hope you’ll take a minute to view our portfolio and images of the annual report design.

This entry was posted on Friday, February 5th, 2010 at 4:36 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.