Our Process
I wanted to talk briefly about a part of our process that isn’t mentioned elsewhere on our website. This is our preliminary process, the steps we go through before we even sit down to meet with a client.
After being contacted by a potential new client, and before we meet with them we develop and outline our initial thoughts, impressions and feelings about the new client. We’ll learn all we can from printed collateral, Google and social media searches and word of mouth, the standard ways in which a potential customer might learn about the company. This early process can be as valuable as what we learn from the client because we’re coming at it from the same point of view as most customers.
Before we speak with the new client about their company and goals, we think it’s valuable to learn what we can without that inside information. This lets us think like a customer. This process allows us to form opinions about the client’s product and brand and then later see how those opinions match up with their intended brand and goals. Ideally our initial impression will be similar to what the client is intending but occasionally there can be a disparity. In these cases we’ll work with the client to determine how we can bring the perceived brand more in line with branding goals.
What do you think? Have you spent time evaluating your brand from the point of view of the customer? What value do you think that could bring?
