2 Ways You Can Utilize User Generated Content
Below are 2 simple ways that your business can utilize user generated content on your website.
Blog — Everyone has a blog these days and the last thing the world wide web needs is another blog that no one reads. However, if you’ve got something to say then a blog can be a great way to keep in touch and start to build a community amongst your customers. Hopefully after some work you’ll have customers posting responses to your blog and contributing content of their own.
Adding a blog to an existing website is generally a fairly quick and inexpensive process. Existing blog software can be installed on your website then it’s just a matter of setting it up to fit in with the look of your website. Popular software includes Movable Type and WordPress.(we use Wordpress)
Forums — Providing an area for discussion on your website can be seen as a great community service and will keep people coming back to your site. As mentioned in my previous post, an active community can provide support to your users, provide feedback on your company and help gain repeat customers.
There are many forum software options out there such as phpBB that allow you to quickly and easily set up a forum on your website. Again it’s important to “skin” the forum to make it fit with the design of your website but that should be a relatively simple process for your web design firm.
