Here are 3 benefits of UGC for business that I picked up today at the User Generated Content Conference and Expo.

Peer to Peer (P2P) User support — Providing a place for peers to discuss your company and your products can save you valuable time and money. By creating a community of loyal followers, others can often play the role of tech support for your company. If someone comes to your site with a question or problem, chances are good that an active community has already encountered this problem and come up with a solution. Allowing those users to help each other out can free up valuable resources within your company.

Repeat Customers — Users that participate in UGC are 50% more likely to be repeat customers. By creating a community with attachment to your product, you’re much more likely to gain repeat business.

Feedback — An online community can be a great place to get feedback on your company and its products. Members won’t hold back on criticism and and will let you know what you’re doing right.

This entry was posted on Tuesday, February 10th, 2009 at 12:52 am and is filed under Internet Marketing, Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.