Archive for January, 2009

Quick Tip: Title Tags

Friday, January 30th, 2009

Title tags are one of the most important aspects in search engine optimization (SEO) yet I often see them overlooked.
So what is a title tag? A title tag is the part of code that tells your browser what text to place in the top of the browser window. If you look at the top of [...]

User Generated Content

Wednesday, January 28th, 2009

I just wanted to mention a conference that I’ll be attending in February called the User Generated Conference and Expo. The impact of user generated content on the web continues to grow and this conference will be a great opportunity to learn more about harnessing that power.
I look forward to learning more about how to [...]

Why You Need a Visual System

Tuesday, January 27th, 2009

Is your brand consistent? Is it quickly recognizable across all formats? If you’re not using a solid set of graphic standards or a visual system then your message may be coming across as jumbled and unprofessional.
I’m often speaking with my clients about the importance of consistency in their visual communications and came across this article [...]

4 Quick Tips for Good Typography

Friday, January 16th, 2009

Recently, on one of the forums I visit, someone posted a brochure for critique. The piece was a template from a popular software program that they had turned into a brochure for their company. A quick glance showed that although the template wasn�t too bad, the person that had designed it was clearly not aware [...]

Act Now

Monday, January 12th, 2009

Did you make a New Year’s resolution? How about this one, “Don’t wait for the next new year to analyze your marketing.”
To be successful we need to be open to changing course mid year or possibly even mid campaign. We often look back on the past year and make changes for the next where [...]