Archive for December, 2008

Starting an email marketing campaign is easier than you think.

Thursday, December 18th, 2008

We’ve reached the point where pretty much everyone who has an email account is—whether they like it or not—familiar with email as a marketing tool. At the same time, a lot of companies either haven’t taken the time to assess if mass emails are right for them, or just don’t have the time to start [...]

How well do your customers know you?

Monday, December 8th, 2008

There’s an interesting article on the Duct Tape Marketing blog about keeping customers informed of your services and products. The article is centered on the fact that too often we aren’t very good at letting our customers know about everything we do. Since keeping current customers is much cheaper and easier than finding new ones [...]

Lexus and White Space

Monday, December 1st, 2008

I was flipping through my new issue of Fast Company today and came across a full 2-page ad for the Lexus Hybrid models. It’s a beautiful ad with lots of white space and awesome photography. (what else would you expect from Lexus) Unlike most other ads in the magazine, I actually stopped and paid attention [...]